Sareno is a law office based in heart of Cologne, run by two young but experienced lawyers.
They assume that the best signature of a lawyer is his suit. They bet on classic elegance adapted to
today's aesthetic demand. The same assumption was accompanied to a corporate identity design process of their new brand.
The modern shield-shaped logo, built of diagonal stripes directly refers to the value of the company -
to uphold the law and look at things from different sides at the same time. Also, S letter derived from
the name of the brand with its modern shape and inner serifs proves its seriousness and power.
The logotype thanks to a classic typography is characterized by elegance and dignity, and the tagline by
its wide letter-spacing makes it feel modern and progressive.
Full visual identity was based on a minimalistic use of stripes and typography referring to the logo.